Vigtory Sportsbook is a new player in the US market. It’s still unknown what Midwestern states they will have a presence in, but more to com. They have been mentioned in Forbes, Yahoo Finance, The Action Network, Chicago Tribune, and more about their entrance into the market.
The sportsbook is looking to take away some of the vig, which is a large part of how many sportsbooks are so profitbale.
“We’re not necessarily looking to knock DraftKings or Fan Duel, two companies that use Daily Fantasy Sports to pull people into sports gambling, or TheScore or Barstool sports,” Sam Rattner, the company’s chief executive officer told Forbes. “Our site will integrate live streaming, ticketing and other facets of the sports industry and integrate them into one platform”
New Addition to the Vigtory Team
Steven Astrachan has been announced as the new Vice President of Vigtory.
“Steven is an incredibly talented marketing executive. In my extensive career in gaming, few individuals have such deep domain expertise in sports betting and iGaming; knowing every metric on every channel and how they correlate to performance focused marketing initiatives,” said Scott Butera, Co-CEO of Vigtory. “He’s joining an already successful, energetic team at the perfect time to spearhead Vigtory’s marketing strategy and operational expansion, and we could not be more excited to have him aboard.”
Astrachan is coming from PointsBet where he focused on digital and social platforms. He created media deals with companies such as The Action Network, Barstool Sports, VSiN, and Bleacher Report.
“Vigtory is going to come in and disrupt the entire sports gambling landscape,” said Astrachan. “When Sam approached me with the opportunity, I immediately knew it was something I needed to be a part of. Vigtory’s offerings will exceed market expectations. It’s a privilege to be tasked with getting the word out that Vigtory has assembled the most innovative product, competitive price, and superior betting experience in the entire U.S. market.”
Vigtory is entering the market by offering some of the best prices available for sportsbooks. They have comprised a team of the best marketing and gaming experts available.
It aims to create the best customer experience with industry leading data and analytics, as well as live-streaming and entertainment.
With all that this sportsbook is going to have to offer, it is going to make the job of peope like Astrachan a bit easier. With his experience in domain work with a wide range of some of the industry leaders, he will be able to provide a big boost for the company.
Steven understands consumer attention, go-to-market strategy, and customer retention in a way that few executives can hope to, and has a proven track record of maximizing growth potential of digital and social campaigns in the space,” said Sam Rattner, Co-CEO of Vigtory.
With his work at PointsBet, he was nominated for the 2019 Hashtag Sports Award for Best Integrated Campaign.
As the sports betting industry continues to grow, knowledgeable experts in the space, such as Astrachan, will become more and more valuable.
As this company moves forward, it will be interesting to watch his marketing moves and how the Vigtory grows over time.
New Jersey and Indiana seem to be the first target for the company, but they now have 18 other states with legal sports betting to aim for in the near future.
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